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Viral content starts to work for you on autopilot, as your brand gets exposed to a whole new audience that you couldn’t ever quite reach organically.
You might think getting your content to go viral is as likely as you hitting the lottery, but nothing could be further from the truth. If you’re looking to generate buzz for your business or if you just want your own 15 minutes of fame, continue reading.
I’ve put together 10 ways to make your content marketing go viral (and none of them involve buying a lottery ticket!)
When people think about sharing content, they consider social currency. If it makes them look clever or smart, the more likely they are to pass it onto their friends and followers.
In February of 2012, LinkedIn sent out emails to select members that were part of the top 5 percent of most viewed profiles for the previous year.
Thousands and thousands of people flocked to Facebook and Twitter to spread the good news. The biggest beneficiary of this was LinkedIn because it raised its profile and probably got thousands of new members.
2. Keep it short
The vast majority of viral content is short. Videos tend to range from around 30 seconds to one minute. Anything longer and you might lose your grip.
The same goes for blogs. People have short attentions spans; so make it easy for them with “scannable” content such as images, dot points and subheadings.
When people share content, they are actually putting their own reputation on the line for all to see. So be careful not to alienate groups or down talk minorities.
Public figures, on the other hand, are often fair game. For example, the presidential run of Donald Trump is a controversial subject. If you support him or not, there is enough information out there to support either view, and you are sure to get a reaction from those on both sides of the fence.
If you are going to post on Facebook, make sure you use proper grammar and formatting to make your content readable. Nothing is more annoying than one big, huge, long paragraph.
If you are going to Tweet, do not use all 140 characters. Be sure to leave at least 10 to 12 spaces (this helps for encouraging re-tweets).
Getting your content marketing to go viral is not an exact science by any means. But if you follow these proven guidelines, you can certainly increase your chance of having a viral blog, Tweet or share that gets you the exposure you want.
Guest Author: Jessica Holmes is a content crafter at Crawford and O’Brien, a dental SEO company that provides search marketing practices at a world class level. She has been in the internet marketing industry for several years and can be found online tweeting about her writing or at home, hiking sunny Arizona trails.
Read more at http://www.jeffbullas.com/#jjs4SPirQaygHBYG.99